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NEW BLOG POSITIONS PEACE AS PRAGMATIC
Consumerism Through Peace Wear Market Promotes Retail Activism
Keying off events that suggest a rise in violence, both in the U.S. and on the world stage, a new peace blog and retail offering, “PeaceXPiece” and The Peace Store, were launched today by Key West residents, whose resumes include ownership of a national strategic consulting group, service on Capitol Hill and entrepreneurial ventures in food service, retail, fashion and travel.
Peace can be the profound statement of our time, said Val Marmillion, whose first blog entry entitled, “Contrasts in Courage,” juxtaposes the more violent approach to preserving the peace practiced by slain American sniper, Chris Kyle, a man whose life was cut short by a fellow soldier, and the humanitarianism of Kayla Mueller, a woman killed in captivity of terrorists supporting an Islamic State.
“There is no future in war; it is not a way for humans to survive. And, now as the warlords beat their angry drums louder, some in memory of these two heroes, we are left with a realization that the Arab notion of an eye for an eye is a blinding proposition,” said Marmillion.
The vision statement for the blog provides the rationale for a focus on a contemporary view of peace:
PEACE has been subjugated by people who feel such lofty aspirations in today’s aggressive society are but a fleeting illusion. In fact, the notion of PEACE may be finding a profound moment in history, as violence and winner-take-all characteristics are yielding unrelenting threats to humankind.
Marmillion, who has created large-scale national campaigns mostly for progressive causes including the first AIDS public awareness campaign in California, credits the violent uptick on indifference and hopelessness. “There is a blasé attitude toward violence because it has become ubiquitous, gratuitous entertainment,” said Marmillion. “Hopelessness is fueled by a world spinning out of control, where some feel that trusted institutions like government, religion and large business are failing people.”
The notion of a new blog devoted to dialogue about peace came from creating a section for peace items in a small Key West boutique store called The Little Red. The store’s beginnings were in Provincetown, Mass., on Cape Cod, where Marmillion and his partner, Juan Pisani, noticed that customers wanted to wear peace items. “Small retail shops find it hard to survive the weight of mega box retailing,” said Pisani. “Items for peace would never be worthy of the big boys, so we decided to create The Peace Store within our small general store that focuses on friendly service and fair pricing. The many conversations that we had overtime led us to believe a peace blog might help an underserved community, ironically those who seek peace.”
“While peace consumerism might be an anathema to some purists, the consumer democracy we have created needs to be a part of a movement to help bring young and old alike to a different realization,” said Marmillion. “A new peace movement needs to come of age, and we are dedicating funding to open a dialogue and invest in peace retail activism as a way to bring this about, God knows, nothing else seems to be working.” said Pisani.
To view the blog and participate in discussions, go to www.peacebypieceblog.com.